Why You Need Content Pillars For Creating Social Media Videos
Want the latest social media updates? Subscribe to our newsletter. So, you’ve decided that you want to start making more social media video content. The
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<h1 class="elementor-heading-title elementor-size-default">Why You Need Content Pillars For Creating Social Media Videos</h1> </div>
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September 20, 2022 </span>
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<p>Want the latest social media updates? Subscribe to our newsletter.</p> </div>
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<div data-block-id="block-6e2751bd-ee65-438c-a25e-2e2f6d29e583"><p>So, you’ve decided that you want to start making more social media video content. The only problem is, you don’t know what to talk about when you start recording. </p></div><div data-block-id="block-b6570483-1e00-4a7e-a468-741ceb6be6c2"><p>Don’t stress too much about it. If you are still building your audience, know that what one audience likes won’t work for everyone.</p></div><div data-block-id="block-3cf29222-fc63-4f4c-9aa0-f0f47a159030">So when you’re deciding on what video ideas might work best, don’t be afraid to mix it up and try different things to see what your audience responds to.</div><div data-block-id="block-3cf29222-fc63-4f4c-9aa0-f0f47a159030"> </div><div data-block-id="block-275aabe8-59d4-4081-b775-e5dd50597d4c">One way to make your process of creating content easy and efficient is through content pillars.</div> </div>
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Table of Contents </h3>
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<img loading="lazy" decoding="async" data-attachment-id="26453" data-permalink="https://storyy.com/2022/08/02/four-reasons-why-a-coach-should-record-video/1-22/" data-orig-file="https://storyy.com/wp-content/uploads/2022/08/1.webp" data-orig-size="1050,551" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="1" data-image-description="" data-image-caption="" data-medium-file="https://storyy.com/wp-content/uploads/2022/08/1-300x157.webp" data-large-file="https://storyy.com/wp-content/uploads/2022/08/1-1024x537.webp" width="800" height="420" src="https://storyy.com/wp-content/uploads/2022/08/1-1024x537.webp" class="attachment-large size-large wp-image-26453" alt="" srcset="https://storyy.com/wp-content/uploads/2022/08/1-1024x537.webp 1024w, https://storyy.com/wp-content/uploads/2022/08/1-300x157.webp 300w, https://storyy.com/wp-content/uploads/2022/08/1-768x403.webp 768w, https://storyy.com/wp-content/uploads/2022/08/1.webp 1050w" sizes="(max-width: 800px) 100vw, 800px" data-attachment-id="26453" data-permalink="https://storyy.com/2022/08/02/four-reasons-why-a-coach-should-record-video/1-22/" data-orig-file="https://storyy.com/wp-content/uploads/2022/08/1.webp" data-orig-size="1050,551" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="1" data-image-description="" data-image-caption="" data-medium-file="https://storyy.com/wp-content/uploads/2022/08/1-300x157.webp" data-large-file="https://storyy.com/wp-content/uploads/2022/08/1-1024x537.webp" /> </div>
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<h2 class="elementor-heading-title elementor-size-default">Pillar 1: Educational Content</h2> </div>
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<p>Educational based content drives up your authority while giving value to your audience. A ‘Q&A’ format also works well for both solo videos or by interviewing a guest who is an expert, thought leader, a customer, team member or the like.</p><div data-block-id="block-b8344fd6-2051-44a1-9936-36eeaa07669f">For solo videos, you can answer FAQs or questions from the audience. While the interview format can be through a podcast. Topic wise, you can create anything related to:</div><ul><li>Myths and/or misconceptions vs fact</li><li>Call out mistakes in the industry</li><li><a href="https://storyy.com/blog/">How to’s, tips and tricks</a></li></ul> </div>
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<h2 class="elementor-heading-title elementor-size-default">Pillar 2: Inspirational Content<br></h2> </div>
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<div data-block-id="block-9638906f-b805-46f2-8b21-edad51966d2e">Inspiration based content is something that really makes your audience feel inspired and feel closer to you or your personal brand. Content that you can build are as follows:</div><ul><li>Content that inspires</li><li>Fun facts & personal stories</li><li>Shifting people’s beliefs</li></ul><div data-block-id="block-7c64c222-b74f-4787-bc91-e483b52ebf9b"> </div><div data-block-id="block-b6f283ad-cb72-4a39-a5fc-14d9756d1454">These can be in the form of images or copy depending on the distribution platform.</div> </div>
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<h2 class="elementor-heading-title elementor-size-default">Pillar 3: Promotional Content<br></h2> </div>
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<div data-block-id="block-1b5bd1a4-461a-467b-acc2-6ac69f4f0df9">Anything that is related to what you are selling or promotions. Any type of content piece that addresses the following:</div><ul><li>Objections your audience may have</li><li>Sharing social proof, testimonials</li><li>Promoting your <a href="https://storyy.com/products/">products</a></li></ul> </div>
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<h2 class="elementor-heading-title elementor-size-default">Bonus Tip: Proper content workflows</h2> </div>
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<div data-block-id="block-aa44315d-77c5-4bb4-969b-87c8986d3e83">One way to make content creation easy for you is to do content repurposing. First thing you need is to have either one or two primary long form content (either a podcast or blog/newsletter).</div><div data-block-id="block-fd21bb00-dcd6-473a-8564-74e6435c9617"> </div><div data-block-id="block-c917fbd2-2226-4a18-8b90-976585bbef16">From that content you can extract short video snippets that can be repurposed and then distributed to various social media platforms in different formats (Facebook, Instagram, LinkedIn, YouTube..etc..).</div><div data-block-id="block-1601b421-016c-41db-b288-7949af509e92"> </div><div data-block-id="block-3d1d2f9d-e2f8-4aec-86f3-9dc1b1ec2345">Now is the time to start creating content. But at this point, you’re probably thinking… “What if I run out of ideas?”</div><div data-block-id="block-e159d1e7-6876-4ec6-8fbc-84bace2c6626"> </div><div data-block-id="block-37bcbc1e-1a3b-4ce9-a52c-bed688e43de5">One way to avoid this from happening is by developing a content bank or matrix using the above social media content pillars. So, every time an idea pops into your head, write or document it in the section it belongs to. You will save a lot of time and effort when creating content in the long run!</div> </div>
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<h3 class="elementor-heading-title elementor-size-default">A Content Team In Your Pocket</h3> </div>
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<p>Building a strong social media presence can be tricky – but it doesn’t have to be!</p><p>Our team at <a href="https://www.storyy.co">Storyy</a> has helped hundreds of business owners script, film, and edit social media videos that share their authentic message online.</p><p>Our team are experts in:</p><ul><li>Social Media</li><li>Content Creation</li><li>Video Editing</li><li>Caption Writing</li><li>Hashtag research</li><li>and more!</li></ul><div> </div><div>Schedule a free social media strategy call today and learn how Storyy can help your business grow on social media.</div> </div>
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<a class="elementor-post__thumbnail__link" href="https://storyy.com/2025/11/14/new-social-media-features-and-updates-to-know-this-week-november-14-2025/" tabindex="-1" >
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New social media features and updates to know this week, November 14, 2025 </a>
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November 14, 2025 </span>
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<article class="elementor-post elementor-grid-item post-35891 post type-post status-publish format-standard has-post-thumbnail hentry category-skills tag-informational tag-social-media-content tag-social-media-video-content tag-social-media-video-editing" role="listitem">
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<div class="elementor-post__thumbnail"><img loading="lazy" decoding="async" data-attachment-id="35890" data-permalink="https://storyy.com/how-to-create-a-compelling-video-marketing-strategy-for-social-media/" data-orig-file="https://storyy.com/wp-content/uploads/2025/11/How-to-Create-a-Compelling-Video-Marketing-Strategy-for-Social-Media.png" data-orig-size="1792,1024" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="How to Create a Compelling Video Marketing Strategy for Social Media" data-image-description="<p>Learn how to create a compelling video marketing strategy for social media that boosts engagement, builds brand awareness, and drives real results.</p>
" data-image-caption="<p>Learn how to create a compelling video marketing strategy for social media to grow your brand, boost engagement, and drive real results.</p>
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" data-image-caption="<p>Learn how to create a compelling video marketing strategy for social media to grow your brand, boost engagement, and drive real results.</p>
" data-medium-file="https://storyy.com/wp-content/uploads/2025/11/How-to-Create-a-Compelling-Video-Marketing-Strategy-for-Social-Media-300x171.png" data-large-file="https://storyy.com/wp-content/uploads/2025/11/How-to-Create-a-Compelling-Video-Marketing-Strategy-for-Social-Media-1024x585.png" srcset="https://storyy.com/wp-content/uploads/2025/11/How-to-Create-a-Compelling-Video-Marketing-Strategy-for-Social-Media-300x171.png 300w, https://storyy.com/wp-content/uploads/2025/11/How-to-Create-a-Compelling-Video-Marketing-Strategy-for-Social-Media-1024x585.png 1024w, https://storyy.com/wp-content/uploads/2025/11/How-to-Create-a-Compelling-Video-Marketing-Strategy-for-Social-Media-768x439.png 768w, https://storyy.com/wp-content/uploads/2025/11/How-to-Create-a-Compelling-Video-Marketing-Strategy-for-Social-Media-1536x878.png 1536w, https://storyy.com/wp-content/uploads/2025/11/How-to-Create-a-Compelling-Video-Marketing-Strategy-for-Social-Media-1200x686.png 1200w, https://storyy.com/wp-content/uploads/2025/11/How-to-Create-a-Compelling-Video-Marketing-Strategy-for-Social-Media.png 1792w" sizes="(max-width: 300px) 100vw, 300px" /></div>
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<a href="https://storyy.com/2025/11/10/how-to-create-a-compelling-video-marketing-strategy-for-social-media/" >
How to Create a Compelling Video Marketing Strategy for Social Media </a>
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November 10, 2025 </span>
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<a href="https://storyy.com/2025/11/07/new-social-media-features-and-updates-to-know-this-week-november-07-2025/" >
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November 7, 2025 </span>
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