Threads now supports up to 5 links in profiles

Threads is upping its bio game by letting creators showcase up to five different links on their profiles. This update, revealed in Meta's official announcement, gives influencers and brands expanded control to drive traffic across the web directly from their Threads bios.

At the core of this feature, users can now add multiple URLs pointing to anything from blogs and newsletters to online stores and other social accounts, centralizing fans’ options for connecting outside Threads. The rollout is positioned to challenge services like Linktree and Beacons, which became essential in a world where most platforms allowed just one link per bio.

To use the new tool, navigate to your Threads profile settings and find the links section. There, add up to five URLs, each appearing as a distinct link in your public profile. On top of this, Meta gives users access to link analytics, including visitor counts for every bio and post link.

Key features in this launch include:

Add up to five distinct links in your Threads profile bio.

Track the number of visitors for each link, both in your bio and individual posts.

View insights on link performance in real-time.

Prepare for a weekly recap feature summarizing post activity, follower growth, engagement, and tips for optimizing reach.

Meta's move comes as Threads' user base surpasses 350 million monthly active users. Allowing multiple outbound links is a direct play against X, which traditionally lets users include only one URL in their bios. Offering built-in analytics aims to keep creators within the Threads ecosystem rather than relying on third-party link tools.

The classic appeal of tools like Linktree, Linkin.bio, Koji, and Beacons has always been consolidating a creator’s digital hustle into one convenient destination. Now, by embedding this function natively, Threads undercuts those services by removing friction, reducing the need for external landing pages, and promising more streamlined analytics—all within the platform itself.

For creators and small brands, this update means more ways to showcase portfolios, cross-promote content, and direct audiences to newsletters, shops, or external communities. The addition of analytics is particularly valuable for tracking where traffic comes from and understanding audience interests—crucial for refining marketing efforts and monetization strategies.

Those who manage multiple ventures or want to send followers to partner pages can now do so without juggling multiple apps or compromising on visibility. Native link tracking can provide the actionable data that founders and marketers have missed when relying solely on third-party bio tools.

This change fits into a larger trend of platforms building more creator-centric features to drive engagement. Meta has announced a weekly recap feature for Insights is on the way. This will include post counts, view totals, new follower stats, reply numbers, and strategic tips tailored for creators looking to boost engagement. Expect these tools to roll out in the coming weeks, offering yet another method for small brands and individual creators to tailor their social strategies and refine what drives real connection.

As competition intensifies and every platform introduces new tricks for creators, expect organic discovery and robust built-in analytics to become the baseline, not a bonus. The latest Threads update could prompt even more networks to rethink their approach to helping users run their digital businesses from within a single profile.