LinkedIn Rolls Out Video Covers for Articles

LinkedIn is elevating its commitment to video content by introducing video cover options for articles and newsletters—a move set to sharpen visibility and drive reader engagement across the platform. The global rollout has now reached all users, marking another push to prioritize video in users’ content strategies, as confirmed in LinkedIn’s official announcement.

Now, every member and company page can enhance their LinkedIn articles and newsletters with a dynamic video in the header image slot. This capability applies not only to personal profiles but also to organizational pages, offering brands another eye-catching way to attract an audience alongside written updates.

Here’s what changes:

Articles and newsletters on LinkedIn can feature a cover video instead of a static image.

These video covers appear in the primary feed and are playable directly in-stream.

Video thumbnails will also be included in email notifications sent to subscribers.

LinkedIn recommends horizontal videos, 16:9 aspect ratio, and a 30-second maximum duration for optimal effect.

This enhancement puts video front-and-center on long-form content. As users scroll through their feed, they’ll encounter motion and sound, potentially improving the odds of stopping the scroll compared to text or static visuals alone.

The timing is strategic. Video is rapidly gaining traction on the professional platform, with share rates up to 20 times higher than other content types and overall views climbing by 36% year-over-year. Engagement for video posts also notably surpasses static posts, yielding a 1.4x increase in interactions according to LinkedIn’s analytics.

LinkedIn’s latest update echoes moves seen across other major platforms, such as TikTok’s focus on video-first strategies and Instagram’s push for creative video tools. For LinkedIn, the intent is to make business-focused content as discoverable and immersive as entertainment content elsewhere.

Long-form posts on LinkedIn, especially native articles, already get algorithmic preference. Pairing them with video covers is likely to boost reach, making it easier for creators and small brands to get in front of new eyes and convert passive visitors into subscribers or followers.

Email subscribers to a LinkedIn newsletter will now see video thumbnails in their notifications, aligning with multi-channel engagement habits and potentially resulting in higher open and click rates for creator-driven communications.

For organizations, the expanded feature set enables marketing teams to showcase insights and product stories in richer formats, mirroring tactics that perform well on more consumer-facing networks without losing LinkedIn’s professional edge.

For creators who rely heavily on organic reach, testing multiple cover videos could inform best practices for audience capture, storytelling, and retention. This new format invites experimentation with format, script, and call-to-action—all within a 30-second time limit.

With the video cover feature now rolled out globally, creators and brands should watch performance closely, tracking both immediate engagement on the post and longer-term impact on audience growth and conversions. Early adopters stand to benefit most as the LinkedIn algorithm surfaces fresh content in new ways.

Video cover integration for articles and newsletters will likely inspire other platforms to refine their own header and preview options. Monitoring cross-platform best practices and adapting quickly could set savvy brands apart in the competitive organic landscape.