Social Media for HVAC Companies: What to Post Every Week
Not sure what your HVAC company should post? Here's a five-video weekly plan, a seasonal content calendar, and how to turn social views into booked tune-ups.
Storyy Team
Storyy
Most HVAC companies know they should be on social media. The problem isn't motivation. It's that nobody knows what to post, and by July nobody has time anyway.
Here's a simple weekly plan for HVAC social media marketing that works for residential HVAC companies of any size, plus a seasonal content calendar so you're never staring at a blank screen.
Why social media works for HVAC companies
HVAC is an emergency business. When the AC dies in a heat wave, homeowners call whoever they trust first. If they've been watching your techs explain filters and thermostat settings for months, that's you.
Social video also helps with the two problems every HVAC owner talks about: shoulder seasons that go quiet, and finding good techs. Content solves both.
The weekly HVAC posting plan: 5 videos a week
Aim for five short videos a week, split across four types:
- Two before-and-afters. A filthy coil, then a clean one. A rusted condenser, then the new install. Lead with the ugliest shot.
- One "tech explains" tip. "Why your AC is freezing up." "What MERV rating you actually need." Film it in 60 seconds on the job.
- One seasonal reminder. Tune-ups in spring and fall, heat-wave tips in summer, carbon monoxide safety in winter.
- One behind-the-scenes video. A morning at the shop, a tech's day, a new truck. People want to see who's coming into their house.
A seasonal content calendar for HVAC companies
| Season | What to post |
| Late winter | Book your AC tune-up early; carbon monoxide safety |
| Spring | AC myths; efficiency tips; thermostat settings |
| Summer | "Why is my AC blowing warm?"; heat-wave survival; peak-demand updates |
| Fall | Furnace tune-up push; heating safety; filter changes |
| Early winter | Furnace warning signs; holiday guests and heating loads |
Post about each season a few weeks before it arrives. You want homeowners thinking about you before their system fails.
How to film HVAC videos without slowing down your techs
Your techs already carry phones. Ask them to grab three clips on every interesting job: the "before," 10 seconds of the work, and the "after" from the same angle. Once a week, record a few tips back to back in the truck. That's 20 minutes a week.
Turn views into booked tune-ups
End each video with one clear call to action, like "Book your fall tune-up at the link in our bio." Add "How did you hear about us?" to your booking form and phone script so you can see what social is bringing in.
Want this done for you? Storyy is a content team in your pocket for HVAC companies. Your techs film on their phones, and we script, edit, caption, and post every day, with a 24-hour turnaround on short-form and no long-term contract. Book a demo
Related: 5 Content Creation Mistakes That Keep New Creators From Growing · Audience First or Business First?
Frequently asked questions
- What should an HVAC company post on social media?
- Focus on four types of short video: before-and-after jobs (like a dirty coil versus a clean one), quick tips from your techs, seasonal reminders such as tune-ups or carbon monoxide safety, and behind-the-scenes clips that show homeowners who will be coming into their house.
- How often should HVAC companies post on social media?
- Aim for five short videos a week: two before-and-afters, one tech tip, one seasonal reminder, and one behind-the-scenes video. Consistency matters more than polish.
- When should HVAC companies post seasonal content?
- A few weeks before each season arrives. Push AC tune-ups in late winter and spring, heat-wave tips in summer, furnace tune-ups in fall, and furnace warning signs in early winter, so homeowners think of you before their system fails.
- How can HVAC techs make videos without slowing down jobs?
- Have techs grab three phone clips on interesting jobs: the before, about 10 seconds of the work, and the after from the same angle. Then record a few tips back to back in the truck once a week. It adds up to about 20 minutes a week.
- How do you know if HVAC social media marketing is working?
- End every video with one clear call to action, like booking a tune-up, and add "How did you hear about us?" to your booking form and phone script so you can track the calls and bookings that come from social.
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