How Gary Vaynerchuk Continues To Crush It At Social Media
Social media is a constantly evolving landscape, and keeping up can be a daunting task for even the most experienced marketers. But for Gary Vaynerchuk,
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<h1 class="elementor-heading-title elementor-size-default">How Gary Vaynerchuk Continues To Crush It At Social Media</h1> </div>
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<a href="https://storyy.com/2023/01/19/">
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<time>January 19, 2023</time> </span>
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<p><span style="font-weight: 400;">Social media is a constantly evolving landscape, and keeping up can be a daunting task for even the most experienced marketers. But for Gary Vaynerchuk, it’s just another day at the office.</span></p><p><span style="font-weight: 400;">Gary Vaynerchuk (aka GaryVee) is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.</span></p><p><span style="font-weight: 400;">So we decided to check-in on Gary’s massive content library and here are the insights we found that are applicable for 2023. We take a closer look at how Gary continues to dominate the social media game and how you can do the same.</span></p> </div>
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<h2 class="elementor-heading-title elementor-size-default">Make S.O.C.s (Strategic Organic Content)</h2> </div>
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<p><span style="font-weight: 400;">“I run around in Vaynermedia, it’s the ’S’ in S.O.C. that everything lives and dies by here.“</span></p><p><span style="font-weight: 400;">S.O.C.s are strategic, always-on contextual creative, designed to build brand, grow community and make brands relevant. </span><span style="color: var( --e-global-color-text ); background-color: var( --e-global-color-f7b4800 );">This is understanding creative strategy in the context of platforms, culture and where the current attention is at.</span></p> </div>
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<img loading="lazy" decoding="async" data-attachment-id="13189" data-permalink="https://storyy.com/2023/01/19/how-gary-vaynerchuk-continues-to-crush-it-at-social-media/gary-vee-podcast/" data-orig-file="https://storyy.com/wp-content/uploads/2023/01/gary-vee-podcast.png" data-orig-size="1755,993" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="gary vee podcast" data-image-description="" data-image-caption="" data-medium-file="https://storyy.com/wp-content/uploads/2023/01/gary-vee-podcast-300x170.png" data-large-file="https://storyy.com/wp-content/uploads/2023/01/gary-vee-podcast-1024x579.png" width="768" height="435" src="https://storyy.com/wp-content/uploads/2023/01/gary-vee-podcast-768x435.png" class="attachment-medium_large size-medium_large wp-image-13189" alt="" srcset="https://storyy.com/wp-content/uploads/2023/01/gary-vee-podcast-768x435.png 768w, https://storyy.com/wp-content/uploads/2023/01/gary-vee-podcast-300x170.png 300w, https://storyy.com/wp-content/uploads/2023/01/gary-vee-podcast-1024x579.png 1024w, https://storyy.com/wp-content/uploads/2023/01/gary-vee-podcast-1536x869.png 1536w, https://storyy.com/wp-content/uploads/2023/01/gary-vee-podcast-1200x679.png 1200w, https://storyy.com/wp-content/uploads/2023/01/gary-vee-podcast-600x339.png 600w, https://storyy.com/wp-content/uploads/2023/01/gary-vee-podcast.png 1755w" sizes="(max-width: 768px) 100vw, 768px" data-attachment-id="13189" data-permalink="https://storyy.com/2023/01/19/how-gary-vaynerchuk-continues-to-crush-it-at-social-media/gary-vee-podcast/" data-orig-file="https://storyy.com/wp-content/uploads/2023/01/gary-vee-podcast.png" data-orig-size="1755,993" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="gary vee podcast" data-image-description="" data-image-caption="" data-medium-file="https://storyy.com/wp-content/uploads/2023/01/gary-vee-podcast-300x170.png" data-large-file="https://storyy.com/wp-content/uploads/2023/01/gary-vee-podcast-1024x579.png" /> </div>
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<h2 class="elementor-heading-title elementor-size-default">Understand where people’s interests and attention are</h2> </div>
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<p><span style="font-weight: 400;">When making content, prioritize creativity first, then use the data that will get you in front of the right people.</span></p><p><span style="font-weight: 400;">“Now, art not math is the most important equation in doing creative on social media. The algorithms now reward retention more than ever. Which means they’re going to show you (users) things they want.”</span></p> </div>
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<h2 class="elementor-heading-title elementor-size-default">Utilize A.I.-assisted copywriting</h2> </div>
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<p><span style="font-weight: 400;">“What I see in copywriting A.I. is that the commodity is being disrupted but you (the human) have to come-up with ideas…and then I’ve got to edit it..so that means ideas and creativity go to the top while the commodity of the execution now is at the bottom.” </span></p><p><span style="font-weight: 400;">Today’s iteration of Artificial Intelligence in itself still needs the human-brain for direction, prompts and creativity. Creative strategy still remains the same, it is the process and execution now that has become faster due to A.I..</span></p> </div>
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<img loading="lazy" decoding="async" data-attachment-id="13187" data-permalink="https://storyy.com/2023/01/19/how-gary-vaynerchuk-continues-to-crush-it-at-social-media/open-ai-copywriting/" data-orig-file="https://storyy.com/wp-content/uploads/2023/01/open-ai-copywriting.jpeg" data-orig-size="900,500" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="open ai copywriting" data-image-description="" data-image-caption="" data-medium-file="https://storyy.com/wp-content/uploads/2023/01/open-ai-copywriting-300x167.jpeg" data-large-file="https://storyy.com/wp-content/uploads/2023/01/open-ai-copywriting.jpeg" width="768" height="427" src="https://storyy.com/wp-content/uploads/2023/01/open-ai-copywriting-768x427.jpeg" class="attachment-medium_large size-medium_large wp-image-13187" alt="" srcset="https://storyy.com/wp-content/uploads/2023/01/open-ai-copywriting-768x427.jpeg 768w, https://storyy.com/wp-content/uploads/2023/01/open-ai-copywriting-300x167.jpeg 300w, https://storyy.com/wp-content/uploads/2023/01/open-ai-copywriting-600x333.jpeg 600w, https://storyy.com/wp-content/uploads/2023/01/open-ai-copywriting.jpeg 900w" sizes="(max-width: 768px) 100vw, 768px" data-attachment-id="13187" data-permalink="https://storyy.com/2023/01/19/how-gary-vaynerchuk-continues-to-crush-it-at-social-media/open-ai-copywriting/" data-orig-file="https://storyy.com/wp-content/uploads/2023/01/open-ai-copywriting.jpeg" data-orig-size="900,500" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="open ai copywriting" data-image-description="" data-image-caption="" data-medium-file="https://storyy.com/wp-content/uploads/2023/01/open-ai-copywriting-300x167.jpeg" data-large-file="https://storyy.com/wp-content/uploads/2023/01/open-ai-copywriting.jpeg" /> </div>
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<h2 class="elementor-heading-title elementor-size-default">Continue to educate, entertain and give value</h2> </div>
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<p><span style="font-weight: 400;">“The reason so many businesses struggle with social media is because they put out content that’s in their best interest, instead of the person on the other side.”</span></p><p><span style="font-weight: 400;">If you follow Gary for a long time, you’ll know that this position on content creation has roughly remained the same. The formula is simple — but the execution is hard.</span></p> </div>
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<h2 class="elementor-heading-title elementor-size-default">Your content online is your body of work</h2> </div>
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<p><span style="font-weight: 400;">Whether for your company or for yourself, it’s never been more crucial to build your personal brand online. People are naturally drawn towards those they trust.</span></p><p><span style="font-weight: 400;">“Your reputation online, and in the new business world, is pretty much the game. You have to be a good person. You can’t hide anything, and you’ve got to be out there at some level. Your legacy is being written by yourself. Make the right decisions.”</span></p> </div>
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<h2 class="elementor-heading-title elementor-size-default">FAQ's</h2> </div>
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<p>1. <strong>How does Gary Vaynerchuk measure the success of his social media strategies?</strong><br />Gary likely evaluates success via engagement rates, follower growth, and conversion rates from social media campaigns to business outcomes. He may utilize analytics tools for monitoring these metrics.</p><p> </p><p>2. <strong>What are some examples of GaryVee adapting to social media changes?</strong><br />Vaynerchuk stays ahead by experimenting with content formats and platforms, listening to audience feedback, and analyzing engagement data to refine his strategy.</p><p> </p><p>3. <strong>What challenges has Gary Vaynerchuk faced in social media, and how were they overcome?</strong><br />While specifics aren’t given, Vaynerchuk stresses the importance of persistence and resilience, overcoming challenges by evolving his strategies while maintaining his brand identity.</p><p> </p> </div>
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<h2 class="elementor-heading-title elementor-size-default">Why are you still hesitating to make content?</h2> </div>
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<p><span style="font-weight: 400;">We know by now that social media is not a sprint, it’s a marathon. It needs a consistent effort. Whether you’re just starting out or you’re a seasoned pro, these tips will help you build your brand and establish yourself as a thought leader in your industry. </span></p>
<p><span style="font-weight: 400;">Want to get started? Try out Storyy & </span><span style="background-color: var( --e-global-color-f7b4800 );">claim your </span><a href="https://storyy.com/free-video-edit/" target="_blank">FREE Social Media Video Edit</a><span style="background-color: var( --e-global-color-f7b4800 );"> today!</span></p> </div>
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