Threads Expands DM Requests for All Users

Anyone with DMs enabled on Threads can now receive message requests from any user, not just followers or mutual Instagram contacts. This expansion, announced in an official blog post, marks a strategic shift for Meta's text-focused app and signals growing competition with rivals like X and Instagram. Broader messaging: What's changing now Threads recently began alerting users to a new control for direct messages: message requests from all app users. Previously, DMs were restricted to mutual followers on Threads or Instagram who met age requirements. Now, everyone can allow incoming requests from anyone and manage them through a dedicated DM requests inbox. Here's what's new for Threads DMs: Receive message requests from any app user, not just connections Enable or disable requests in account settings Filter incoming requests into a standalone inbox, making them easier to track Maintain the ability to block unwanted contacts Meta confirmed the rollout is taking place for all Threads accounts with DMs enabled. Following social media's DM evolution The upgrade aligns Threads more closely with the prevailing shift in online interaction. Across social networks, users are now more likely to engage via private messages rather than public posts—particularly when building new connections or seeking one-on-one touchpoints. This trend has shaped updates across platforms, including Instagram's tweaks to direct messages and notification delivery (Instagram notification ranking cuts repetitive alerts for creators). Since debuting in July with limited messaging controls, Threads has steadily loosened restrictions. At launch, DMs were only possible between mutuals or users over 18 on Instagram. Meta's new stance acknowledges demand for broader, frictionless communication. Threads sets itself apart in a crowded field Opening up DM requests is a play to match—or surpass—features long established on other networks. X (formerly Twitter) has let users receive open DMs for years. Instagram, another pillar of Meta's portfolio, has built vast in-app commerce and creator interaction atop its direct messaging tools. By relaxing its own limits, Threads more directly competes for creators and professional networking—a clear focus as it also tests long-form text feature for creators. Impact: More access, greater risks—and more control For creators and small brands, this update broadens outreach and networking. Direct approaches from collaborators, sponsors, or fans will no longer require a mutual connection, making it easier to drive engagement and build relationships. At the same time, the new DM structure means more inbound requests—opening the door to both opportunity and potential spam. Threads' robust inbox filtering and blocking tools will help manage volume, so users remain in control. Marketers may also experiment with direct messaging for customer support, feedback, and relationship building via Threads, leveraging the platform's rising community focus. Strategy considerations in light of the rollout Creators may want to audit their DM settings and adjust account moderation policies. Those seeking to expand their audience—particularly younger entrepreneurs or emerging brands—will benefit from welcoming new interactions. More established creators with large followings may need to monitor inbox volume and periodically refine screening criteria or automation tools. What to expect as Threads DMs evolve This broader rollout shows Threads' commitment to competing for relevance in social-first networking. Looking ahead, Meta may refine spam filtering and surface new messaging analytics as direct interactions become a bigger part of the Threads experience. For now, the update invites users and creators to rethink how they connect and collaborate using Threads' messaging, reinforcing the shift toward private—not just public—engagement online.