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Like most business owners, you want to create brand awareness and grow the reach of your business. You know it’s important, but you also know that it’s difficult to find the time and energy to do it consistently with content.
That’s why Alex Hormozi is publishing so much content while sharing his methodologies in content creation. He knows that it’s essential to achieve his goals. And he wants to help you achieve the same level of success for your business.

Alex Hormozi is a first generation Iranian-American entrepreneur, investor, and philanthropist. In total, He has scaled and exited 7 companies. His most notable exit was his majority sale of his licensing company for $46.2M in 2021. By 2020, he transitioned from CEO to the owner/shareholder position in these companies. Then he founded Acquisition.com as a way to invest his own wealth (both monetary & intellectual capital) into other people’s businesses.
Time allocation-wise, Alex is not an influencer nor a creator full-time. Generally, he spends about 93% doing business and only about 7% focused on content creation. Specifically, he spends about 2 days/month or 4 hours/week. See his process in a nutshell below:
By following Alex’s advice, you can quickly build up a large volume of high-quality content. This content production efficiency will then help attract new visitors and convert them into customers.
On multiple videos, interviews and podcasts he has answered this question in one way or another but here is his own words as to his ‘why’:
“The one thing that you can always protect yourself with is skills. Skills are the only things that will always be with you. And all you have to do is strengthen the foundations, sharpen and then build over it.
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