New social media features and updates to know this week, November 14, 2025
November 14, 2025
No Comments
Read More »
Want the latest social media updates? Subscribe to our newsletter.
Where content is king and connectivity is the currency of the business world, starting a podcast has become a strategic imperative rather than an option. Below are some of the reasons why you need to start a podcast according to Storyy’s Content Team.
According to Inside Audio Marketing, 104,277 new podcasts launched in 2023, slightly up from the previous year. However, there was a significant decrease in “dead shows” or podcasts that stopped recording, with 14,239 ending in the first six months of 2023, which is 43% fewer than in the first half of 2022.
Yes, this is a big pool to be joining but with the market so decentralized it will give you the opportunity to start something with a specific audience in mind. This data is also important to analyze for understanding where and when podcasts fail. It would seem a lot give up quickly before they have a chance to take off. So remember your motivation for why you are starting your podcast.
Starting a podcast can be a powerful tool for networking and building relationships within your business and industry. It offers a unique platform to share knowledge, insights, and stories that resonate with your audience, establishing you as a thought leader in your field. By inviting guests to your podcast, you create opportunities for meaningful conversations with industry experts, potential partners, and customers, fostering connections that might not have been possible otherwise. These interactions can lead to collaborative opportunities, enhance your professional reputation, and widen your reach. Moreover, a podcast allows for the personalization of your brand, making your business more relatable and accessible to your audience. As you consistently provide value through engaging and informative content, you cultivate a community of loyal listeners who can become advocates for your brand. Ultimately, starting a podcast is not just about content creation; it’s an investment in building a network of relationships that can propel your business and industry presence to new heights.
You can also leverage your podcast for short-form content creation as a strategic way to extend its reach and engagement. Each episode is a treasure trove of insights, stories, and quotable moments that can be transformed into bite-sized pieces suitable for platforms like Instagram, Twitter, TikTok, and LinkedIn. These snippets, whether audio clips, video highlights, or graphic quotes, serve as accessible entry points for new listeners and keep your existing audience engaged between episodes. They also increase your content’s shareability, making it easier for followers to spread the word about your podcast. By repurposing content in this manner, you’re not only maximizing your content creation efforts but also amplifying your message across different channels. This approach helps reinforce your brand’s presence, attract a diverse audience, and establish stronger connections within your industry, all while driving traffic back to your full podcast episodes for deeper engagement.
For an even more streamlined process, tools like PodSqueeze can help automate and optimize content repurposing, enabling you to effortlessly create engaging clips and highlights from your podcast episodes.
It’s clear that AI’s role in social media content creation is significant and growing. For instance, major brands like Nike, H&M Group, and Spotify leverage AI tools for various purposes such as creating social media posts, analyzing trends, and generating content based on user behavior.
But step away from all that noise and connect person-to-person on a podcast. People will appreciate the human connection, insights, and vulnerability that only content focused on real people can bring. Through your authenticity, you can find new clients for your business and the perfect audience for your content.
Building a strong social media presence can be tricky – but it doesn’t have to be!
Our team at Storyy has helped hundreds of business owners script, film, and edit social media videos that share their authentic message online.
Our team are experts in:
