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How to Balance Quality vs. Quantity for Better Content Engagement

September 20, 2022

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Quantity Versus Quality on Social Media – It’s a question that has been asked for years, and the answer is still not clear. Some people believe that Quantity is more important, while others think that Quality is key. What does this mean for content creators? 

Table of Contents

Why quantity is important

Quantity is also important, as you need to produce a large amount of content in order to reach a wider audience. The more you appear in your followers’ feeds, the more opportunities you create for interaction, building a relationship with your customers.
 
The more content you have, the more you can do with it. You can even repurpose or stitch together videos to create even more content! But don’t annoy your audience with too much content. Don’t content bomb. Don’t speak down to your consumer. Create a conversation.

Why quality is important

Quality content builds a loyal and enthusiastic audience. It’s important to produce quality content at a consistent rate in order to engage your audience and keep them coming back for more. 
 
You need to ensure your content is high quality because you want to provide your potential and current customers with helpful information presented in a professional manner which enhances the reputation and also the brand. [Check out our blog on: How To Create Engaging Social Media Content]
 
When building a relationship, consistency is key over too much randomized content all over the place. 

Striking the right balance

The answer is both! You need to produce quality content at a consistent rate of quantity in order to be successful on social media. Unfortunately, there’s no “one size fits all” approach that will give you immediate success. It is a constant data-driven balancing act.
 
While you need a variety of different social media platforms to reach your maximum target audience, avoid increasing your social media quantity to the point where people are overwhelmed by it and in effect become blind to it or simply choose to ignore it.

Consistent Strategic Quality Content

To understand how to balance social media quality vs quantity, you need to target your content to meet your audience’s specific needs. Here are 5 action steps for you to get started!

#1 Understand the needs of your market

Provide information they are looking for before pushing your goods and services. Use 5 content pillars: share relevant product information, answer customer queries, show how to use your products/services, share useful tips and tricks related to your niche, and share customer ratings and reviews.

#2 People are visual beings

Improve your content’s ability to be seen with an image. Utilize visual content on social media to attract attention and engage your audience. 

#3 Utilization of social media channels

This gives your content variety, from audio, text to long or short form video. This gives you access and reach a bigger potential audience.

#4 Targeted social media distribution to maximize results

Optimize your content based on the social media platform where you’re publishing it. And also, select social media platforms where your target audience is active. [Check out our Social Media Tips for New Creators]

#5 Include a CTA (call-to-action)

Encourage your audience to take the next step in the process. Links can be effective means to get participants to your website or landing page.
 
And finally, to maximize your social media results, continue to test new types of content topics, presentation and social media platforms. Then track and analyze your results to determine what works best for your brand/business.

A Content Team In Your Pocket

Building a strong social media presence can be tricky – but it doesn’t have to be!

Our team at Storyy has helped hundreds of business owners script, film, and edit social media videos that share their authentic message online.

Our team are experts in:

  • Social Media
  • Content Creation
  • Video Editing
  • Caption Writing
  • Hashtag research
  • and more!
 
Schedule a free social media strategy call today and learn how Storyy can help your business grow on social media.
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